Kim Kochaver, Trade Marketing Manager for LinkedIn

Manage the Brand That is You.

Last night, I hosted a LinkedIn workshop at my home for members of the Hatch Network a modern business school for entrepreneurial women. Our guest speaker was Kim Kochaver, a Trade Marketing Manager for LinkedIn.

Kim gave a fast-paced, gem-filled presentation on how to nurture your LinkedIn profile, build your network and then leverage it. Because many of the women in the room were LinkedIn neophytes, we spent most of the time on primping profiles, which is what I will share with you in this post.

Why should LinkedIn be important to you?
Because 60 million other professionals are using it. It is THE social media site for business networking. And most importantly, (as Kim stated so effectively last night) it is a growing phenomenon that our career or business success depends on managing our own personal brand. LinkedIn gives you an excellent platform to do just this.

Start managing your personal brand with an optimized profile.
Above all, Linked in is a site meant for doing business and making professional connections. The profile layout is straightforward and simple with fields to let people know who you are, what you do, your professional  memberships and interests. The following are a  few tips to help you set up an effective, professional profile (click on “settings” in the upper right corner of the your LinkedIn homepage to start editing). Definitely post a picture of yourself.

Choose a head-shot style picture. This is not the place for a picture of you on a beach in Mexico. If you can afford it, hire a professional to take a head shot. You can use it many other places.

Write a summary that is brief and interesting. Write it in paragraph form, not bulleted like a resume. Cutting and pasting your resume is probably not a good idea – do you find resumes interesting reading material? Highlight your specialties… Choose the experience or personal qualities that most represent your brand. If you don’t like to write about yourself, enlist the help of a professional writer/editor to help you.

Choose a custom Public Profile URL.  Kim recommends using your name since your employer or business could change. You will always be you. For example, my URL is http://www.linkedin.com/in/cathycurtis

Choose custom names for your websites by ignoring the default “my website”, “my blog” and choose “other.” By choosing other you can name your links whatever you like. Another great tip: rotate your links and websites depending on what you want your contacts to know about you. For example, Kim has a website link called Get LinkedIn’s Audience Stats and Follow Kim on Twitter.

Edit your Public Profile. The default public profile is too basic. At least include your picture, headline, summary, specialties, websites and interests. If you peak a viewer’s interest the more likely it is they will go on to read your full profile increasing your chances for a connection.

Use the Network Updates box to promote yourself and your business. Some ideas for effectively using this feature: post new blogs you have written; post event info, let your contacts know about special projects you are working on related to your business or job, if you are openly job hunting, let people know here. Network updates is a great tool to remind your network of what you are up to on a regular basis.

Take Advantage of LinkedIn Applications
LinkedIn has added several applications and there are more to come. Here are a few that are easy and fun to use and further the goal of building your personal brand:

Reading List by Amazon:   You are what you read?  Let your contacts know more about you by what you read. You can post your reading list and write recommendations for books you like.

My Travel by TripIt, Inc:  Fill in details of your upcoming trips. The application then let’s you know who lives or works in that area or if one of your connections is travelling there too. Think about the opportunities to meet business contacts while on the road?  Or solicit helpful comments about places you are going?

Wordpress: This automatically syncs your wordpress blog posts with your LinkedIn profile. Expand your readership and contact list.

Tweets: Integrates your twitter account with LinkedIn and allows you to choose tweets for posting on LinkedIn.

SlideShare Presentations:  If you are particularly proud of a presentation you have created, you can now share with your connections. This is an effective way to highlight your particular knowledge or expertise and show off your slide-making skills. Think about the opportunities for connections with potential clients or employers!

Once you get your profile primped up to perfection, you can step up your network building activities and then start to leverage your network. In closing last night, Kim challenged us all to log-on to LinkedIn and spend a couple of hours carefully going through every section under “settings’:  Profile settings, email notifications, home page settings, RSS settings, groups, personal info, privacy settings and my network. There are many important choices within these sections that you won’t want to miss.

I’ve primped my profile, have you?

Primp your LinkedIn Profile:  Your Brand is Depending on You.

Contrary To Popular Opinion You Were Not Born To Shop

I’m a financial planner. But I’m also a normal person just like you, and I know how difficult it is to be an American and somehow not feel it’s your duty to shop. Our economic and social system is based on capitalism, which is partly defined as the creation of goods and services for profit in a market. The consumer (you) is a very important part of this equation because if there are no buyers for the goods and services – what happens to the economy? Economists watch consumer spending like hawks – and no wonder:  it fuels about two-thirds of total economic output in the U.S. Talk about pressure! Consumer spending is so important several indexes have been designed to measure it. The most widely used index is the Conference Board Consumer Confidence Index and amongst other factors is used to determine the direction of the economy.

The perfect agent for promoting consumption is the advertising industry. Advertisers want us to consume. Their mission is to make products and services as enticing as possible so we buy them whether we need them or not. Watch a few episodes of Mad Men to learn the tricks of the trade. Watch T.V, drive down the freeway, listen to the radio, log on to a website and you’re bombarded with advertising messages. It’s almost impossible to escape from the influence of advertising unless you live like a hermit. A quote from Wikipedia describes advertising as the “pillar of the growth-oriented free capitalist economy” and states that “contemporary capitalism could not function and global production networks could not exist as they do without advertising.”

Born To Shop?

No wonder we sometimes feel we were Born to Shop! The problem: economists and advertisers aren’t concerned about your personal bottom line. Just like you, they’re concerned about their jobs, their families, their standard of living and their ability to retire comfortably. We need to adopt a “me vs. them” mentality. When we open our wallet to buy something…..let’s stop and think: do I want “them” to have my money, or do I want “me” to have my money? The person on the other side of the cash register doesn’t know if you can afford the item you are about to purchase – nor do they care. Think of shopping as a psychological battleground – that’s how advertisers think of it.  Do you want to be the victor or the vanquished?

Feeling vanquished when it comes to your personal finances isn’t a good thing.  It probably means that you’re in debt; you’re anxious about your future and you feel stuck. Is all the stuff worth it? Probably not. Excess stuff clutters your environment and the collective environment and excess debt can ruin your credit score and your relationships. So it’s time to denounce popular opinion, admit you weren’t Born To Shop, stop spending more than you earn, and live within your means.

Like anything psychological or emotional, it isn’t easy to change. Read simple truth #2:  “Your Money Personality Affects Your Money Behavior“  for more insights on this topic. But there are things you can do to take control of your spending.

Here’s a strategy to get your started:

Balance Your Budget

1.  Using an excel spreadsheet list all of your expenses subtotaled as follows:  fixed and necessary expenses: these expenses are the same every month and/or are necessary to keep you housed, clothed, groomed, healthy, fed and mobile; other committed expenses: child related expenses, pet care, fees to professionals, adult education, gym membership, insurance premiums, debt payments;  discretionary expenses: vacations, dining out, entertainment, hobbies, electronics, gifts, home improvements, furnishings;  auto-savings: retirement contributions and other savings.

2. Total all the subtotals to come up with your total monthly expenses. Subtract this amount from your total monthly income. The outcome will either be a positive or a negative number.

3. If it’s a positive number, congratulations. You are living within your means.  If you know you’re saving enough for retirement and other financial goals and have no debt to pay off, then you have some discretion as to how you use the money. If the outcome is negative, go back and rework your expenses until it comes out even or positive. A hint: you will have the most flexibility to adjust on discretionary items, but you can also try and negotiate savings with service providers or increase deductibles on insurance policies to save on premiums.   Note: it’s important that you pay off your high interest consumer debt as fast as possible, so if you can increase debt payments do so.

4. Now that your cash flow is neutral or positive, this becomes your working budget. Need help staying on a budget?

Some Tips for Staying The Course

-Use mint.com – software that tracks all of your expenses, income and savings on line. You enter your budget and it will send you an email when you overspend on a budget item.

-Try the envelope system: place your budgeted amount for discretionary items such as clothing and food-out in an envelope in cash. When the cash is gone, you can’t spend on those items again until the next month.

-Leave your credit cards at home. Become more conscious that the money you spend is from a finite source. Try paying cash or using your ATM card whenever possible.

-If you are tempted to buy an item that you don’t really need, leave the store, walk around the block and think about it. Nine times out of ten you won’t buy the item.

-Print out a copy of your budget. Post it somewhere that is visible to you regularly. Keep it top of mind.

Remember: It’s “me vs. them”. Who gets your money?

Reward yourself

Each month that you stay within budget, reward yourself in some small but significant way. Indulge in a nice lunch out, get a pedicure; order a nice glass of wine with a meal.

Earn More

If after completing the budget exercise you find that it’s impossible to balance your cash flow or you don’t want to live so frugally – look at the income side. Can you ask for a raise at work? Find a higher paying job?  Freelance?  Start a small business? Rent a room out? Sell belongings to raise cash?  Explore all avenues. Exercise your capitalist gene by thinking about all the ways you can produce goods and services for profit – for yourself!

Below are some additional resources to help you start living within your means:

Read Your Money Or Your Life by Vicki Robin, Joe Dominguez and Monique Tilford
Read I Will Teach You To Be Rich by Ramit Sethi

Blog to Follow:
Get Rich Slowly

Please feel free to share your comments about how you keep on a budget and/or what you have done to bring in extra income.

The First Simple Truth About Money

Do You Know You Have a Money Personality?

Here’s a related question for you. Ever wonder why you procrastinate about financial matters? It may be due to your deep-seated money personality. We’ve all developed money habitudes and attitudes over the years – learned from our parents, our teachers and our peers.

Some of the information we absorbed about money may not be serving us so well now. For example, if you were raised in an atmosphere of scarcity, you may spend your whole life craving things you can’t afford and you now overspend to get them. On the other hand, if you grew up with abundance, you may expect things will always come easily to you. If your mom was a spendthrift, you may become one too or, you may overcompensate by becoming a miser.  If your dad procrastinated about important money decisions and took the attitude “things will work themselves out”, you may find yourself taking the same approach.

My Money Story

My mother and father were extremely frugal, especially my father. He didn’t want anything. Buying him a gift was torture because it was impossible to figure out what he would like – except peanuts, he loved peanuts.  So my siblings and I would end up buying him canisters of planter’s nuts for any occasion that required a gift.  His frugality rubbed off on my mom. Going out to eat with her is challenging. She’ll look at a menu and always order the cheapest thing on it – or a side salad.  Not a comfortable experience when you’ve just ordered filet mignon.

We kids would only get the “necessities” – food, clothing (thankfully we wore school uniforms!) and shelter. So, I learned early on that if I wanted the “extras”, I needed to find a way to buy them myself. This was probably a good thing, as I became self-sufficient at a very early age. But I also rejected the frugality of my parents and have been known to indulge myself on occasion. I’ve worked hard to find a good balance between being frugal and being extravagant.

Can you change your money personality?

Like anything with psychological or emotional roots, it’s possible but it takes work.  Deborah Price is the author of Money Magic, Unleashing Your True Potential For Prosperity and Fulfillment. She is the founder of the Money Coaching Institute based in Petaluma, California and she has developed a money coaching curriculum with the aim to “combine both practical financial guidance with sound psychological principles to help you transform your relationship with money and lead a more purposeful and prosperous life.”

I asked Elizabeth Husserl, a SF Bay Area based money coach, founder of www.innereconomics.com, and a graduate of The Money Coaching Institute, her insights about money personalities.  She said, “If we don’t pay attention to our money personalities they will act out in louder and more extreme ways. For example, the shopping sprees become longer and more expensive because you can’t quite fill the emotional hole you are trying to fill or the anger towards money grows until you blame it for everything wrong in your life.”  Elizabeth offers Inner Economics workshops and private work for individuals, couples and small groups.

Aurora Medina, is also a S.F. Bay Area based money coach. She produces Efecto Mariposa, a Spanish radio show for women that specializes in the psychology of money. One of the ways she does this is through “Mariposa Money Circles” – small groups of six women who explore together the beliefs and patterns associated with money that are holding them back from maximizing their financial potential. When I asked Aurora for her insights she said, “our money personalities relate to the way money is handled mainly in our family environment. We make unconscious contracts about how we will handle money depending on the experiences we encounter that affected us deeply either in a negative or positive way.”

In my own financial planning practice, I find that the more I know about my client’s money type or personality, the better I can serve them. To that end I have each client fill out a money personality questionnaire, which seeks answers to such questions as:

• What messages did your receive about money as a child growing up?
• How did you parents handle money?
• Did you feel like you got an adequate financial education growing up?

Most people are perfectly willing to do this exercise and seem to find the opportunity to explore the emotional and psychological aspects of money cathartic. If I interview a potential client who is in financial trouble and I sense a pattern in his/her life, I will often suggest they work with a money coach first as a precursor to the more technical financial planning work.

If you think that you may be acting in ways that sabotage your chance of financial success and it’s become a pattern  - read, sign up for a workshop, talk to trusted friends or advisors, or engage a money coach. There are resources available to help you.

I’ve listed a few books  just below in addition to the resources I mentioned above:

Books

Your Money or Your Life:  Joe Dominguez and Vicki Robin
Money and the Meaning of Life, Jacob Needleman
The Soul of Money, Lynn Twist
Money, Money, Money: The Search for Wealth and the Pursuit of Happiness by Jacob Needleman
Seven Stages of Money Maturity: Understanding the Spirit and Value of Money In Your Life by George Kinder
You Paid How Much For That?: How to Win At Money Without Losing at Love by Natalie Jenkins, Scott Stanley and William C. Bailey

Other Resources:
National Foundation for Credit Counseling
Association of Independent Consumer Credit Counseling Agencies
United Family Services

Ten Simple Truths About Money

In the course of my financial planning practice, I meet many people who share similar attitudes, fears or misconceptions about money management. It turns out that most people make money way more difficult and scary than it needs to be. So in response to all this, I came up with 10 Simple Truths About Money in order to point out and identify some critical financial concepts that are easy to understand and implement. My next 10 blog posts are meant to inspire you to incorporate these truths into your actions around money.

Ready? Let’s go!

Simple Truth #1:   Procrastination is the Cause of Financial Fuzziness
Does any of this sound like you?

There’s 10 months of accumulated mail  – all unopened – that contain your investment account statements and they are all dumped into a drawer you never open.

You have $30,000 sitting in a savings account at the bank earning 0.15 interest.

You refuse to automate your monthly bill paying on-line, even though you often forget to pay your bills and end up with late fees.

You sold all your stock mutual funds in March because you couldn’t stand to watch them go down anymore and now they are sitting in a money market account earning 0.35% interest.

You know you need to do something, but you don’t.  This is called procrastination.  And, it doesn’t feel good. It generates feelings of confusion, guilt and worry – fuzziness!

If it makes you feel any better, you’re not alone.

However, that doesn’t make it better or okay. This type of procrastination can have serious consequences for your finances:  the spending power of your dollars gets eroded by inflation, your credit score gets downgraded, and you have constant fights with your honey about money. Not good, and even more to the point, not necessary.

Being up to date and clear about your finances can relieve so much stress, and really, it’s just a matter of making it a priority.  This is a great time of year to get started. 2009 is almost over, and January 1 is right around the corner.  If you want to call it a New Year’s resolution, go ahead.  If that doesn’t do it for you, get started anyway!

Here are some tips to get started:

Most time management experts will tell you that the best way to tackle a big hairy project is  to do a little each day, or divide the big project up into smaller ones.
So for a great first example, let’s take that pile of mail.

First day:  Take all the statements out of the envelopes and arrange them in date order, the oldest date on top. See! You’re already making progress!

Second day:  Starting with the oldest statements, glance at the first page which summarizes what’s inside.  Pay careful attention to any deposits or withdrawals – if anything looks strange – investigate.  If not, move on to the next statement. Keep going until you have reached the latest statement and set aside.

Third day:  Spend some time on the latest statement, as it should summarize what went on in your account year-to-date: total withdrawals and deposits, investment gains or losses, total interest or dividend interest earned.

By now, you should have a pretty good idea of the activity in your investment account over the time period that the statements covered.

Fourth Day:  Determine whether you need to make any changes to your investments (or find a financial advisor that can help you with this step). For example, if one of your mutual funds is down 50% year-to-date…go to Yahoo Finance and type the symbol in the search box….read up on this dog-of-a-fund and see if there is a good reason to hold on to it, or chuck it at the soonest opportunity!

From now on, when you receive your monthly investment statement in the mail, open it immediately, glance at the afore mentioned items and file it (in date order) with the others.

I suggest keeping a year’s worth of monthly statements, but hold on to your December statements for 3 years.

I can feel that fuzziness clearing up already, can’t you?

As part of our work, financial planners must take into account our clients tolerance for risk. Personal financial goals, risk tolerance and, a clients age, will be among some the factors that shape any plan. Along the way, a financial plan has to be reviewed and tweaked to accommodate changing conditions — as in the economic meltdown in 2008. Good, sound financial advice – whether to stay the course or to make adjustments are key to long term success.

In financial planning, as in life, some of the best laid plans have to have some built-in flexibility to meet conditions on the ground. Or, as our story will show, on the sea.

Meet Jessica Watson – Sailor, Savvy Planner, Risk Taker

Jessica Watson - Youngest Around the World Solo Sailor

When we talk about planning, tolerance for risk, adjusting to changing conditions, sheer courage, and staying the course, we could hardly find a more inspirational example than Jessica Watson, a savvy young woman from Buderim, Australia.

Jessica, at this very moment, is sailing around the world. She is alone, on a solo voyage. Her pink sailboat is named Ella’s Pink Lady.  She is well over 5,000 miles into her epic journey and is about to sail straight into the fearsome Southern Ocean and the Cape of Good Hope.

Jessica is sixteen years old.

If she is successful, she will be the youngest person ever to sail around the world solo, unassisted. On her website, she lists her philosophy – “Always make the best of everything. Stay positive, ask questions, lots of questions.”

Not a bad approach for someone trying to sail around the world, or for life in general, or for someone trying to plan their financial life.

As a financial planner who focuses on women, their families and businesses, I think Jessica Watson is one savvy young woman. It’s clear from her blog and website that she is a serious planner who knows what her goals are, knows how to create a plan to achieve her goals, has the smarts and the skills to adjust as conditions change and has something that will stand her in good stead the rest of her life – courage.

Go Jessica!

So many books, so little time.

Married (happily) With Issues takes the reader along on a fascinating and personal journey in search of a more perfect union. Elizabeth Weil manages to convince her good sport of a husband, that even though their marriage is “good” they might benefit by attempting to make their good marriage better through various counseling and therapy strategies.

In the story, Weil discussed some of her peccadilloes (she doesn’t like French kissing) and his (he’s overly obsessed with cooking gourmet meals every day) that chipped away at their otherwise good marriage.  After I read the article, I remembered that my husband had “suggested” an idea that he thought might lead to a more perfect union between us. I might want to “review my magazine collection” he said, in the hope that some of them could be recycled, “before they took over the house.”

I know my magazine habit is a pet peeve of his…and the article triggered my unconscious and motivated me into action. It’s hard for me to discard my beloved magazines: The New Yorker, More, Gourmet, Sunset, Good, California Home & Design, and Cook’s Illustrated all hold for me hours of pleasurable entertainment.  But, because I knew it would be good for my marriage, I threw out everything but the 2009 issues.

Would I have agreed to purge my magazine collection if I hadn’t read about one couple trying to build a better marriage? Probably not. Could Elizabeth Weil have become a writer or a well-informed, always-trying-to-improve-spouse without reading? Probably not.

Reading is so important. One of the most powerful advantages to being an avid reader – you not only learn so many new and interesting things, (“Hey, let’s try and make our already good marriage better!”) reading has the power to change your behavior in positive ways. Reading can even help you think about, manage and handle money better!

My Personal Finance Reading list
This brings me to my list of favorite personal finance books -  guaranteed to change one or two of your money behaviors the first time you read them and more if you read again and again.  Just give some of these books a try and see if you start gaining money smarts!

1.   I Will Teach You To Be Rich, Ramit Sethi.  Meant for a 20-30’s audience this book is full of tips about how to live within your means but enjoy the things you love, and how to automate your finances so that saving and investing are on auto-pilot.

2.  Your Money or Your Life: 9 Steps to Transforming Your Relationship with Money and Achieving Financial Independence: Revised and Updated for the 21st Century by Vicki Robin, Joe Dominguez, and Monique Tilford.  Do you ever feel like you are spending money on things you don’t even really care about but buy anyway?  This book really makes you think about the value of your time and money and helps you to align your values with your spending.

3.  Get Financially Naked: How to Talk Money with Your Honey by Manisha Thakor and Sharon Kedar.  An inspiring, practical guide that will help you to talk about money with your partner and create a successful financial life together.

4. Your Complete Retirement Planning Road Map: The Leave-Nothing-to-Chance, Worry-Free, All-Systems-Go Guide, Ed Slott.   Ed Slott is the guru of retirement planning and his books will teach you everything you need to know about 401k’s, IRA’s pensions, etc.

5. Making the Most of Your Money Now – The Classic Bestseller Completely Revised for the New Economy,  Jane Bryant Quinn.  A very comprehensive book covering all stages of your financial life. Discusses the pros and cons of major financial decisions.  (Buy the 2010 version, will be available soon).

Happy Reading!

Last week I had the pleasure and satisfaction of watching six women entrepreneurs present their business stories to their peers and loved ones at the Slate Gallery in Oakland’s Temescal District. Each woman had just completed a 12 week course in entrepreneurship developed by the Hatch Network, a new, San Francisco-based company whose mission is “to be the absolute best provider of entrepreneurial education and services for women in the world.”   

What the Hatch Network does, besides provide the curriculum, is to establish a network that connects experienced business veterans – the mentors – with ambitious business owners – the students.  Once those connections are established, the teaching/mentoring begins.

When Hatch Network co-owners, Allie Covarrubias and Claire Fontana asked that I become a mentor in their network, I didn’t hesitate. I was already familiar with their skills as leaders and visionaries and I wanted to become a part of their new venture.  Mentoring women entrepreneurs seemed like such a great complement to my financial planning practice, where I focus on women, their families and businesses.My initial concerns about time committments (I’m a solo practitioner, self employed) proved to be premature. This was a rich and rewarding experience.

So, back to the graduation celebration at the Slate Gallery in Oakland. The 12 weeks of classes are structured so that at the end, students are prepared for and required to present their business story as if they were presenting to investors or clients. They outline the who, what, when, why and how much of their business. The challenge is meant to help them achieve clarity over important business questions. Who are we? What do we provide. Who are our clients? Why are we unique? What benefits accrue to our customers? How much does our service cost? How much will we sell? And most important, how much will we make? 

As you might expect, each of the six women were as nervous as a long-tailed cat in a roomful of rocking chairs. Public speaking was a daunting prospect, added to the writing and technical skills needed to pull together a dynamic  8-10 minute presentation. But when they each took their turn, it was as if they had been practicing for days….each more polished and professional than the next. It was truly gratifying to watch them and to have been a part of their story.

Who are these ambitious women and what are their businesses? 

Pascale Teysseire
Owner,  Funding for College 
Provides a personalized college funding search to assist students/parents in attaining financial aid: scholarships, fellowships, and grants –  necessary to attend the college of their choice.

Jane Inch    
Owner, Jane Inch Life Coaching:  Reveal Your Inner Sparkle (website coming soon!)
Provides lifestyle and business design programs for the midlife/empty nester who is seeking clarity and is ready to launch “what’s next” in her life. 

Linzi Oliver
Owner, Doggy & Me Fitness
Provides an outdoor fitness class for you and your dog. 

Feleciai Favroth 
Owner,  The Art of Bathing
Provides handcrafted creams and soaps with the finest natural ingredients including shea butter
olive, jojoba, coconut and essential oils.  

Elizabeth Husserl 
Owner, Inner Economics
Facilitates  processes of awareness and change around people’s relationship to money.

Anne Cavazos 
Owner, Cavazos Environmental Consulting
Provides high quality and cost effective environmental consulting services.

Congratulations, ladies!

If you’re interested in becoming a Hatch Network student, my next class starts in January and will be held in Oakland, California. Here’s an abbreviated course syllabus:

Week 1:  Evaluating your Entrepreneurial Opportunity
Week 2:  Identifying Your Ideal Customer
Week 3:  Scoping Out The Competition
Week 4:  What Are You Selling
Week 5:  Building your Brand
Week 6:  Your Company Message
Week 7:  What To Charge
Week 8:  Marketing Focus
Week 9:  Sales 101
Week 10: Finding  the Money
Week 11: Book Keeping, Briefly Legal, Insurance 101
Week 12: Be the Boss Lady:  Team Building, Leadership
Week 13:  Your Business Story

If you would like more information, go to The Hatch Network’s website or email Cathy Curtis
at cathy at curtisfinancialplanning.com

Hatch away!

The recent Bay Bridge closure is a reminder that life is short and fragile. Photo by Michael Macor/San Francisco Chronicle

The moment I heard about the Bay Bridge near-catastrophe….I thought oh, my God, that could have been me, my husband, or any one of the many people I know and love who cross the Bridge regularly. As it turned out, I did know one of the people who was on the bridge that day.  Lucky for her – she walked away with 4 flat tires, a totaled car, and frazzled nerves – but she was alive.  We all admit that “life is short” but when we say this we are thinking of our normal life span and yes, it goes by too quickly. But life is also fragile and we have no control over so many things – including whether we’re driving on the Bay Bridge at the moment it collapses.

What we do have control over, is how we choose to live day by day, and also how we prepare for the inevitable day of our passing. There’s a reason why so many positive-thinking, self-help, spiritual guides suggest writing your own eulogy as a way to get inspired about how to live your life. This exercise forces you to think about how you want to be remembered….and if you are living that way now.  Many of us get caught up in the busyness of the day-to-day, and never step back to see if all that activity adds up to a life we are proud of.

Think for a second about those you’ll leave behind.  The kindest thing any of us can do for the people we love, who will inevitably be devastated by losing you,  is to plan and prepare. Execute a will and a trust. Decide who will be the best guardians of your children. Make sure the designated beneficiaries on your retirement accounts are up to date. See a financial advisor about life insurance- do you need it?  Let someone you trust know where the key to your safe deposit box is  and where to find the combination to your home safe ….store your important documents and make copies for a trusted friend or advisor.   Live lightly, when you buy stuff and store it, think about a loved one walking into a room or closet and having to decide whether to keep or toss, recycle or sell your belongings.

The Bay Bridge near catastrophe was scary and inconvenient but sometimes that’s what it takes to motivate us to make positive changes and to take care of business.

Take good care.

First Lady Michelle Obama - stylish, and prudent!

You wrap your hands around your shopping cart and feel your heartbeat quicken as you enter the store. Your senses are heightened by that familiar junk-food aroma particular to Target. You take the long way to the work-out clothes department. You want a quick peak at the women’s clothing.

You suddenly remember that Target’s latest clothing line is called “Mrs. O.”  It just hit the stores. You love Michelle Obama’s style. You might be able snag an item or two for next to nothing before everyone else does! And there they are! A yellow sheath dress – $34.99!  A teal knit cardigan – $19.99! A black patent cincher belt – $17.99!  Green kitten heels – 32.99!  A teal-yellow-green floral brooch – 12.99! All go flying into the cart. You finally make it to the athletic clothing section and snag some new yoga pants at $19.99 and two work-out bras at $8.99 each. Woo-hoo! Off to Costco!

At Costco, the smell of Polish hotdogs wafts across your consciousness. You make a bee-line for the paper goods section and load up your cart with bulk t.p, towels and facial tissue. You swing by the book section. “Costco always has such great prices on books. If I find a book I’ve been after..”

As luck would have it, The Necklace by Cheryl Jarvis is $12.99. Amazon had it for $ 17.76 – into the cart it goes. “Wow! I’ve wanted the French Laundry cookbook forever! Only $19.99!”  A no-brainer.

On the way to the check-out line, you taste the granola bar samples. “Hey, not bad! I can take these to work and hold off the morning hunger pangs. A 48-pack seems like a lot, but these might save me from pizza at lunch.” Thunk! Into the cart go forty-eight granola bars!

It’s two and a half hours later when you finally make your way to the check-out counter. You look at your overloaded cart and it hits you – most of this stuff you didn’t have on your list.

The rationalization process begins, but this time it’s different. You know you’re fooling yourself. Disgustedly you think, “Jeez, I just met with my financial planner last week. I promised myself I’d stay on my budget. WHAT AM I DOING???!!!!”

Your mother always taught you to put things back where you got them, but Mom isn’t here. She is taking a back seat as you feel overcome with self-disgust and panic. So what do you do? You abandon the cart!!!

You then climb into your car – the one with the back seat overstuffed with the hottest new items from Target’s Mrs. O Collection – and you drive right back to Target and you return every last item. Because from this day forward, you’ve decided you’re going to stay on budget.

Congratulations. You’ve taken some key steps to financial freedom. Pat yourself on the back!

Money, unlike apples, doesn't grow on trees. Remember hearing that growing up? It's true.

A recent article in Barrons, “Boomer Consumer” got me thinking; first, about my own clients and their particular situations, and second, about a key point that rang true: “The recession has left the typical 18-to-49 year old far less flush than the average 50 plus consumer.”

My youngest client is 29 years old, the oldest is 70, with the average age 48 years old.

Cash Flow, Budgeting, Retirement
The primary reason my 20 and 30 year old clients hire me is to help them with debt management, cash flow and budgeting. While my boomer clients definitely have felt the pain of dropping portfolio and home values, most invested before the bubble years and hold less overpriced assets.  My boomer clients are concerned about retirement, but the younger generation is challenged with making ends meet every month and is disproportionately saddled with debt.

Gen X and Student Loans
So are my Gen X clients spoiled spendthrifts knowing that they can fall back on Mom and Dad if things get really tough?  Not from what I see. I see student loan debt (so called “good” debt) that won’t be paid off for 20-30 years, incomes that aren’t keeping up with inflation, jobs that are harder to find and keep, and credit card debt not due to excessive living, but to just living. The easy credit years certainly didn’t help this situation. Young people and students with no credit history were able to use credit indiscriminately, and they did.

To take just one piece of this story, let’s consider student loan debt. This is a huge problem and it has unfortunate echoes to another, familiar financial narrative taking place currently. In a special report in Business Week titled “Student Loans: A Bitter Financial Lesson”, journalist Emily Schmitt writes, “Mountains of student loan debt have an unsettling parallel to another one-time boom market: real estate.  Like those who took out big a mortgage to fund their “can’t miss” investments in pricey McMansions – only to find those homes suddenly dropping in value – those of us who took out student loans to pay for pricey degrees, now find our prospects of securing well-paying jobs with comfortable lifestyles, shrinking every day.”

It may seem like a good bet to go into debt to get a good education, but if the decent job with decent pay is not forthcoming, and the price of admission is tens of thousands of dollars in long term debt, then perhaps the initial proposition is flawed. The recession makes these kinds of decisions truly difficult.

Is Generation X Solvent Enough to be Marketed To?
The Barron’s article that inspired this blog post  is not directly about debt, it’s actually about advertising. (Of course, debt and advertising are very close cousins.) The piece – Boomer Consumer – points out that the advertising industry might be making a big mistake by continuing to focus on the youth market instead of the boomer market.  I have to agree, because until the younger generation is less saddled with debt, and able to repair their collective balance sheets, they’re not exactly an ideal target audience for advertisers. The good news here is that some of these Gen X’ers know they need help or they wouldn’t be hiring a financial planner.

So what’s my financial advice to a Gen X’er trying to make good financial decisions?

1.  The number one goal has to be to pay off your debt.

Start with the highest interest debt first – usually credit cards.
Deferring student loan payments seems like a good idea – but interest is not
deferred on private loans. Start paying these loans as soon as possible, even with
minimum payments.

If you have large amounts of student loan and credit card debt and are also
making a 401k or 403B contribution, consider temporarily discontinuing the
retirement contribution  – on the amount that is not being matched only. Always
contribute up to your employer match…it’s like free money.

2.  Consider your living arrangement.
Can you take on a roommate?
Can you live in a less expensive part of town?
Can you move to a city with a lower cost of living?

3. Watch your cash flow and work within a budget.

4. There are programs that can help grads pay student loans. Do some research, not everyone is
eligible:
Sponsorchange.org
Americorps
StudentLoanJustice.org

Also read:

Is a College Education Worth The Debt at NPR.org