Temra Costa,Deborah Madison,Jessica Prentice,Leda Meredith

San Francisco is on the leading edge of the locavore movement.  It’s also one of the most expensive cities in the U.S.  No wonder the Commonwealth Club program at the Port Commission room at the Ferry Building housed a sell-out crowd this past Wednesday night. The topic: how to eat locally on a budget. The speakers, all passionate locavores and sustainable food advocates, have huge locavore credibility:

Temra Costa’s  just released book, Farmer Jane: Women Changing the way We Eat tells the stories of 26 women leaders that are working to create a more holistic and nurturing food and agriculture system. Prior to writing her book, Temra worked for CAFF – The Community Alliance for Family Farmers on the Farm to School and Buy Fresh Buy Local programs. Temra resides in the San Francisco Bay Area.

Deborah Madison opened Greens, a vegetarian restaurant in San Francisco that is still popular after over 20 years, and went on to write several cookbooks about vegetarian cooking: The Greens Cookbook and Vegetarian Cooking for Everyone amongst them.  Her latest book celebrates fruit in all it lusciousness: Seasonal Fruit Desserts From Orchard, Farm and Market.

Leda Meredith is a passionate locavore and urban gardener. Her most recent book:  The Locavore’s Handbook: A Busy Person’s Guild to Eating Local on A Budget is full of practical, down-to-earth advice about incorporating locally grown foods into daily meals. She wrote The Locavore’s Guilde to New York City and teaches classes on urban gardening.  Leda resides in Brooklyn, NY.

Jessica Prentice is a professionally trained chef and expert in sustainable agriculture issues. She worked as the Director of Education Programs for the Ferry Plaza Farmer’s Market and founded Wise Foods Way in 2004 and Locavores in 2005. She is a worker-owner in a CSK- Community Supported Kitchen in Berkeley called Three Stone Hearth. In her book, Full Moon Feast: Food and the Hunger For Connection Jessica champions locally grown, humanely raised, nutrient-rich foods and traditional cooking methods. Jessica lives in the San Francisco Bay Area.

The discussion ended up being about much more than budgeting tips. All the women expanded upon the psychic, health and political  benefits of creating community around food. As Deborah Madison put it “When you get involved in local food you’re getting a lot more than food, you are getting community.” Leda Meredith got us thinking about community in a whole new way when she said “I never eat alone….I have a whole family on my plate.”  All of the women are advocates of developing personal relationships with the people that produce the food we eat.

Jessica Prentice spoke eloquently and deliciously about creating nutrient-rich meals out of simple ingredients such as beans and rice. “Bone broths with beans and rice and a bay leaf – simple, delicious.”  Jessica has a great sense of humor.  When espousing the cost savings in choosing mutton over lamb in dishes like lamb stew she said…”you really can’t tell the difference in taste – mutton just has a p.r. problem!”

The conversation always circled back to the expense of eating locally. All of the women on the panel are budget-conscious and offered some excellent ideas for saving money while eating locally. Here are some of the best:

1. Volunteer for your local CSA or farmer’s market – many will offer trade in food for work.
2. Eat seasonally, prices come down when food is in plentiful supply, i.e., strawberries in the spring, tomatoes in the summer.
3. Use all parts of the vegetable: fresh organically grown beet, carrot and radish greens are delicious.
4. Choose grains and beans over meat and create simple inexpensive meals using bone broths and vegetables.
5. Preserve seasonal fruits and vegetables by freezing or canning.
6. Choose cheaper cuts of meat and make stews that can last all week.

As I was writing this post I got an email from Britt Bravo, a social change consultant/coach based in Oakland who attended Wednesday’s panel.  She wrote a truly comprehensive list of tips for eating locally on a budget gleaned from the discussion. Here is the post on her blog:  Have Fun * Do Good - 25 Tips For Eating Locally on A Budget.

Thanks Britt!

Happy Eating!

P.S. Zuzy from Cooking 4 the Clueless also weighed in on the panel discussion: http://cooking4theclueless.wordpress.com/

Contrary To Popular Opinion You Were Not Born To Shop

I’m a financial planner. But I’m also a normal person just like you, and I know how difficult it is to be an American and somehow not feel it’s your duty to shop. Our economic and social system is based on capitalism, which is partly defined as the creation of goods and services for profit in a market. The consumer (you) is a very important part of this equation because if there are no buyers for the goods and services – what happens to the economy? Economists watch consumer spending like hawks – and no wonder:  it fuels about two-thirds of total economic output in the U.S. Talk about pressure! Consumer spending is so important several indexes have been designed to measure it. The most widely used index is the Conference Board Consumer Confidence Index and amongst other factors is used to determine the direction of the economy.

The perfect agent for promoting consumption is the advertising industry. Advertisers want us to consume. Their mission is to make products and services as enticing as possible so we buy them whether we need them or not. Watch a few episodes of Mad Men to learn the tricks of the trade. Watch T.V, drive down the freeway, listen to the radio, log on to a website and you’re bombarded with advertising messages. It’s almost impossible to escape from the influence of advertising unless you live like a hermit. A quote from Wikipedia describes advertising as the “pillar of the growth-oriented free capitalist economy” and states that “contemporary capitalism could not function and global production networks could not exist as they do without advertising.”

Born To Shop?

No wonder we sometimes feel we were Born to Shop! The problem: economists and advertisers aren’t concerned about your personal bottom line. Just like you, they’re concerned about their jobs, their families, their standard of living and their ability to retire comfortably. We need to adopt a “me vs. them” mentality. When we open our wallet to buy something…..let’s stop and think: do I want “them” to have my money, or do I want “me” to have my money? The person on the other side of the cash register doesn’t know if you can afford the item you are about to purchase – nor do they care. Think of shopping as a psychological battleground – that’s how advertisers think of it.  Do you want to be the victor or the vanquished?

Feeling vanquished when it comes to your personal finances isn’t a good thing.  It probably means that you’re in debt; you’re anxious about your future and you feel stuck. Is all the stuff worth it? Probably not. Excess stuff clutters your environment and the collective environment and excess debt can ruin your credit score and your relationships. So it’s time to denounce popular opinion, admit you weren’t Born To Shop, stop spending more than you earn, and live within your means.

Like anything psychological or emotional, it isn’t easy to change. Read simple truth #2:  “Your Money Personality Affects Your Money Behavior“  for more insights on this topic. But there are things you can do to take control of your spending.

Here’s a strategy to get your started:

Balance Your Budget

1.  Using an excel spreadsheet list all of your expenses subtotaled as follows:  fixed and necessary expenses: these expenses are the same every month and/or are necessary to keep you housed, clothed, groomed, healthy, fed and mobile; other committed expenses: child related expenses, pet care, fees to professionals, adult education, gym membership, insurance premiums, debt payments;  discretionary expenses: vacations, dining out, entertainment, hobbies, electronics, gifts, home improvements, furnishings;  auto-savings: retirement contributions and other savings.

2. Total all the subtotals to come up with your total monthly expenses. Subtract this amount from your total monthly income. The outcome will either be a positive or a negative number.

3. If it’s a positive number, congratulations. You are living within your means.  If you know you’re saving enough for retirement and other financial goals and have no debt to pay off, then you have some discretion as to how you use the money. If the outcome is negative, go back and rework your expenses until it comes out even or positive. A hint: you will have the most flexibility to adjust on discretionary items, but you can also try and negotiate savings with service providers or increase deductibles on insurance policies to save on premiums.   Note: it’s important that you pay off your high interest consumer debt as fast as possible, so if you can increase debt payments do so.

4. Now that your cash flow is neutral or positive, this becomes your working budget. Need help staying on a budget?

Some Tips for Staying The Course

-Use mint.com – software that tracks all of your expenses, income and savings on line. You enter your budget and it will send you an email when you overspend on a budget item.

-Try the envelope system: place your budgeted amount for discretionary items such as clothing and food-out in an envelope in cash. When the cash is gone, you can’t spend on those items again until the next month.

-Leave your credit cards at home. Become more conscious that the money you spend is from a finite source. Try paying cash or using your ATM card whenever possible.

-If you are tempted to buy an item that you don’t really need, leave the store, walk around the block and think about it. Nine times out of ten you won’t buy the item.

-Print out a copy of your budget. Post it somewhere that is visible to you regularly. Keep it top of mind.

Remember: It’s “me vs. them”. Who gets your money?

Reward yourself

Each month that you stay within budget, reward yourself in some small but significant way. Indulge in a nice lunch out, get a pedicure; order a nice glass of wine with a meal.

Earn More

If after completing the budget exercise you find that it’s impossible to balance your cash flow or you don’t want to live so frugally – look at the income side. Can you ask for a raise at work? Find a higher paying job?  Freelance?  Start a small business? Rent a room out? Sell belongings to raise cash?  Explore all avenues. Exercise your capitalist gene by thinking about all the ways you can produce goods and services for profit – for yourself!

Below are some additional resources to help you start living within your means:

Read Your Money Or Your Life by Vicki Robin, Joe Dominguez and Monique Tilford
Read I Will Teach You To Be Rich by Ramit Sethi

Blog to Follow:
Get Rich Slowly

Please feel free to share your comments about how you keep on a budget and/or what you have done to bring in extra income.